Chambers Bar & Grill - New Zealand A restaurant with a bar and grill in Morrinsville town, New Zealand.
Project Brief
The new owner wanted to re-brand the entire restaurant and start in fresh. They wanted a logo which suites the restaurant and reflects its historical value. In the brief owner also mentioned that he likes something rustic look and maybe use Gold color as the main logo color.
My Approach
As always I started with the client’s brief, but there wasn’t much to gather from the brief. So I had to do my research part deeply to find some unique aspects for the logo.
First, I convinced the client to avoid Gold color as most of the interior designs in the restaurant made from woods and a Gold color logo won't go well with that. Also it's more expensive when they are going to do print collateral. I chose copper color for the primary logo color as it's going well with the interior colors and the vibe they have inside the restaurant. Copper also gives the impression of the well-established, heritage and sense of tradition.
My research found that this building not only has a historical value, but also has a great architectural value too. This building entrance is quite special as it is created to the Greek architectural style. So I thought to use the restaurant entrance as a part of the logo and use it as a main brand icon.
In the final logo, the building entrance icon represents historical and unique values of the building and stars around it represent the quality of the service and the quality of their food.
Client's Feedback
"Very good experience collaborating on our logo design. Dhananjaya has been amazing to work with. The level of patience in design and finding the right colors and look was outstanding. He well explained what needs to be changed in my initial brief and strategies behind each concept. I am very satisfied with the final logo version and the provided logo guide book is a great assets to my brand. Thank you."
